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#6-principles #69-ways-to-influence #scarcity
We naturally start to desire something as soon as we sense that it is scarce. That it is somehow limited in time or number.
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Similar to social proof is the principle of scarcity. We naturally start to desire something as soon as we sense that it is scarce. That it is somehow limited in time or number. We see this all the time in marketing because it is so very effective. Think of a time when you thought you were about to lose something or someone. It greatly heightens the

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p18


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