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Misrepresentation
#analyst-notes #guidance-for-standards-i-vii
Example 1

Your prospective client is unsure whether to contract with you for services. You mention that investment decisions are made by a team of five professionals, each a CFA charterholder, and that this is an above-average level of expertise for a firm of this size and should lead to superior investment performance. However, even if individuals holding CFA charters make decisions, you cannot infer that this will lead to superior performance. If you can substantiate the superior level of expertise among managers in your firm, then that part of your statement is okay.

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Subject 3. Standard I (C) Misrepresentation
attributing the research to its specific source. Presents a firm's own research to clients, prospects and the general public: NOT a violation as the member does not need to attribute the source specifically in this case. <span>Example 1 Your prospective client is unsure whether to contract with you for services. You mention that investment decisions are made by a team of five professionals, each a CFA charterholder, and that this is an above-average level of expertise for a firm of this size and should lead to superior investment performance. However, even if individuals holding CFA charters make decisions, you cannot infer that this will lead to superior performance. If you can substantiate the superior level of expertise among managers in your firm, then that part of your statement is okay. Example 2 An analyst calls himself a "portfolio management specialist." In fact, the analyst is just a trainee. The analyst violates the standard for misrep


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