Principle 2: The Cost of Something Is What You Give Up to Get It
Because people face trade-offs, making decisions requires comparing the costs and benefits of alternative courses of action. In many cases, however, the cost of an action is not as obvious as it might first appear.
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FelipRod - (no access) - Principles of Economics, 7th Edition by N. Gregory Mankiw[Dr.Soc].pdf, p41
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