The final case to consider is WWF World Wide Fund for Nature and Another v World Wrestling Federation Entertainment Inc [2007] EWCA Civ 286. The case arose out of various breaches of an agreement between the parties whereby the Wrestling Federation's use of the initials WWF was restricted. An attempt was made to include a claim for Blake 'restitutionary damages' in respect of the profits made as a result of the breaches of the contractual restriction. This was rejected by the Court of Appeal, and the exceptional nature of the Blake remedy was emphasised.