Beale v Taylor [1967] 1 WLR 1193 FACTS: A private seller sold a car to a private buyer on the strength of an advertisement wherein the car was described as a 'Herald convertible, white, 1961, twin carbs'. In reality, the car was an amalgam of two cars; the back was indeed a 1961 model but the front was part of an earlier one, a fact unknown to the seller. HELD: The advertisement was part of a contractual description of the car and, consequently, the seller was liable under s 13(1).