Roy D’Andrade makes this same point: “The network of connections between goals and drives is extremely complex, involving ‘many-to- many’ mappings; these relations are so intricate that they can rarely be empirically determined” (1992:31). D’Andrade and his associates (e.g., Holland 1992; Quinn 1992; Strauss & Quinn 1997) have argued that humans simplify this complexity by identifying, learning, and imple- menting “schemas,” many of which become invested with “motiva- tional force” – that is, with great emotional significanc