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#zeroto1
In engineering disciplines, a solution either works or it fails. You can evaluate someone else’s work with relative ease, as surface appearances don’t matter much. Sales is the opposite: an orchestrated campaign to change surface appearances without changing the underlying reality.
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nerds and sales
ed subtle impressions that will drive sales later. Anyone who can’t acknowledge its likely effect on himself is doubly deceived. Nerds are used to transparency. They add value by becoming expert at a technical skill like computer programming. <span>In engineering disciplines, a solution either works or it fails. You can evaluate someone else’s work with relative ease, as surface appearances don’t matter much. Sales is the opposite: an orchestrated campaign to change surface appearances without changing the underlying reality. This strikes engineers as trivial if not fundamentally dishonest. They know their own jobs are hard, so when they look at salespeople laughing on the phone with a customer or going to t


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