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(Customer Lifetime Value, or CLV) must exceed the amount you spend on average to acquire a new customer (Customer Acquisition Cost, or CAC). In general, the higher the price of your product, the more you have to spend to make a sale—and the more it makes sense to spend it.
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How to sell
tries it likes it immediately—you must still support it with a strong distribution plan. Two metrics set the limits for effective distribution. The total net profit that you earn on average over the course of your relationship with a customer <span>(Customer Lifetime Value, or CLV) must exceed the amount you spend on average to acquire a new customer (Customer Acquisition Cost, or CAC). In general, the higher the price of your product, the more you have to spend to make a sale—and the more it makes sense to spend it. Distribution methods can be plotted on a continuum<span><body><html>

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