- LTV > CAC. (It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. Most of the public companies like Salesforce.com, ConstantContact, etc., have multiples that are more like 5 x CAC.)
- Aim to recover your CAC in < 12 months, otherwise your business will require too much capital to grow. (Banks and wireless phone companies ignore this rule, but they have access to tons of capital.)
If you want to change selection, open original toplevel document below and click on "Move attachment"
|status||not read|| ||reprioritisations|
|last reprioritisation on|| ||reading queue position [%]|
|started reading on|| ||finished reading on|