If we are thinking of a new company for a single project, we will have no historical records to go by. We would then compute the β of companies of the same size and about the same lines of business and after making necessary adjustments, take this as the β for the firm. The pure-play method can be used to take a comparable publicly traded company's beta and adjust it for financial leverage differences.
The β that we impute to a project is likely to undergo changes with changes in the capital structure of the company. If the company is entirely equity-based, its β is likely to be lower than it would be if it undertakes borrowing.
Let us call the β of a firm that is levered "levered β" and that of a firm on an all-equity structure "unlevered β."
β of a levered firm:
If the β of a firm is available and that β has been estimated on the premise that the firm is unlevered, we can now ascertain the β of the firm should it undertake some borrowing by using the following formula:
β of an unlevered firm:
In the same way, given the β of a firm which is already levered, we can ascertain what its β would be if it chooses an all-equity structure. This also means that if the target firm has leverage different from the structure assumed in estimating the levered β, this can first be converted into an unlevered β and then re-converted into a levered β using the leverage parameters relevant to the firm.
As a first step, we have to identify firms that reasonably resemble the project for which the beta is to be estimated. The stock β of these firms is then taken. Their respective leverage position (ratio of debt to equity) is also considered. After duly adjusting the tax factor and applying the above formula, we can determine the proxy β of the project assuming that it is unlevered.
The procedure is illustrated below:
Suppose there are three firms, P, Q, and R, which closely resemble project X (that is to be embarked upon). The stock betas of the three firms are taken and found to be 2.73, 2.23, and 1.73 respectively. The ratio of debt to equity for the three firms averages to 0.67. The marginal tax rate is 36%.
The average stock β works out to 2.23. Translating these numbers into the formula for unlevered firms, we get: βU = βL / (1 + (1 - T)(D/E)) = 2.23/(1+0.64 x 0.67) = 1.56.
This suggests that on an all-equity basis the β of the project would be 1.56. Now, if the project is proposed to be financed by 50% equity and 50% debt, we can modify the above β by applying the formula for levered firms:
βL = βU (1 + (1 - T) D/E) = 1.56 (1 + 0.64 x 0.5/0.5) = 2.56
So, on a 1:1 debt equity ratio, the β will be 2.56. This β can be used now for determining the cost of equity for the project and its weighted average cost of capital, to make a more meaningful appraisal.
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