#cfa #cfa-level-1 #economics #microeconomics #reading-15-demand-and-supply-analysis-the-firm #subject-1-types-of-profit-measures
When a firm's total revenues are just equal to its total costs, its economic profit is zero, but it still makes accounting profit. Zero economic profit does not mean that the firm is about to go out of business. Instead, it just indicates that the owners are receiving exactly the market (normal) rate of return on their investment.