Market includes the items on the righthand side. It encompasses the people who will use the innovation, the benefits they can expect from it, the behaviors they will change as they benefit from using the innovation —and the profit they are willing to render to the businesses selling the innovation. Here we are in the realm of socalled human factors, measurable to a degree, but not nearly so predictable or objectively verifiable
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|status||not read|| ||reprioritisations|
|last reprioritisation on|| ||suggested re-reading day|
|started reading on|| ||finished reading on|