. Demand , in economics, is the willingness and ability of consumers to purchase a given amount of a good or service at a given price.
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3. BASIC PRINCIPLES AND CONCEPTS
In this reading, we will explore a model of household behavior that yields the consumer demand curve. Demand , in economics, is the willingness and ability of consumers to purchase a given amount of a good or service at a given price. Supply is the willingness of sellers to offer a given quantity of a good or service for a given price. Later, study on the theory of the firm will yield the supply curve.
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