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#blue-apron #citychef
Blue Apron delivers value both to its customers and suppliers. For its customers, Blue Apron offers the opportunity to learn to cook delicious new recipes with seasonal ingredients at a better value than the local grocery store. As COO Matt Wadiak says, “everybody who wants to cook is our customer1”.
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Blue Apron: Fixing the Food Delivery Supply Chain – Technology and Operations Management
nts and instructions for cooking exactly three dinners a week. They are sold on a subscription basis for two or four people. As of December 2015, Blue Apron delivers 5 million meals a month, up from 500,000 just 18 months ago 1 . [imagelink]<span>Blue Apron delivers value both to its customers and suppliers. For its customers, Blue Apron offers the opportunity to learn to cook delicious new recipes with seasonal ingredients at a better value than the local grocery store. As COO Matt Wadiak says, “everybody who wants to cook is our customer 1 ”. The recipes are simple, with instructions written in a clear and direct way, complete with pictures. The business model focuses on removing the biggest obstacle to cooking – deciding wh


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