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#blue-apron #citychef
The business model focuses on removing the biggest obstacle to cooking – deciding what to cook.
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Blue Apron: Fixing the Food Delivery Supply Chain – Technology and Operations Management
asonal ingredients at a better value than the local grocery store. As COO Matt Wadiak says, “everybody who wants to cook is our customer 1 ”. The recipes are simple, with instructions written in a clear and direct way, complete with pictures. <span>The business model focuses on removing the biggest obstacle to cooking – deciding what to cook. The service is convenient, offering free delivery in refrigerated boxes whenever best fits the customer’s schedule. The step-by-step recipes are appropriate for beginner and experienced


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