#blue-apron #citychef
when I asked cofounder and COO Wadiak whether men were their target customers, he quickly dispelled that notion. “Everybody who wants to cook is our customer,” he explained over the phone. “But we have actually found that we have a high percentage of customers who have never cooked before.”
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Why Men Love Blue Apron - Voguet is about having a nice home-cooked meal,” he said. “We throw on some music and divide the tasks. I’m the meat-and-stove guy. She’s better at dicing.”
Adding to my hunch, I noted that the hands pictured on their recipe cards were male. But <span>when I asked cofounder and COO Wadiak whether men were their target customers, he quickly dispelled that notion. “Everybody who wants to cook is our customer,” he explained over the phone. “But we have actually found that we have a high percentage of customers who have never cooked before.” Wadiak worked for years as a chef, both in restaurants and in people’s homes. “If you ever teach a class to someone who has never cooked before, you really learn quickly what people can Summary
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