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#blue-apron #citychef
Wadiak worked for years as a chef, both in restaurants and in people’s homes. “If you ever teach a class to someone who has never cooked before, you really learn quickly what people can and can’t do,” he said.
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Why Men Love Blue Apron - Vogue
were their target customers, he quickly dispelled that notion. “Everybody who wants to cook is our customer,” he explained over the phone. “But we have actually found that we have a high percentage of customers who have never cooked before.” <span>Wadiak worked for years as a chef, both in restaurants and in people’s homes. “If you ever teach a class to someone who has never cooked before, you really learn quickly what people can and can’t do,” he said. This experience helped him craft Blue Apron’s inital 350 or so recipes. Each card is written in such a clear and direct way that even those who don’t know the difference between basting


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