#blue-apron #citychef
Blue Apron is tapping a rich vein. Americans spend $1 trillion each year on food, about $400 billion of that on dinner, but they're not spending as much time as they used to cooking the food themselves.
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Unknown titlenow delivers 5 million meals a month, up from 500,000 just 18 months ago. Last November, FORBES estimates, sales crossed an annualized rate of $100 million; this year they'll more than triple. In 2016 the company should top half a billion.
<span>Blue Apron is tapping a rich vein. Americans spend $1 trillion each year on food, about $400 billion of that on dinner, but they're not spending as much time as they used to cooking the food themselves. Less than 60% of dinners eaten at home are cooked there, according to a recent study by market research firm NPD Group, down from 71% in 1985.
Startups of all stripes have been eager Summary
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