#blue-apron #citychef
Blue Apron's approach, the meal kit, offers the convenience of delivery while keeping home cooks in the kitchen. The precisely portioned dinners minimize waste and allow consumers to try ingredients they might not otherwise buy, at a price they'd have trouble matching--roughly $10 per meal per person.
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Unknown titlemple, have bet tens of millions on cutting out the restaurants and cooking hot meals to order in centralized locations.
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But surveys show that Americans still love to cook--they just feel they don't have the time. <span>Blue Apron's approach, the meal kit, offers the convenience of delivery while keeping home cooks in the kitchen. The precisely portioned dinners minimize waste and allow consumers to try ingredients they might not otherwise buy, at a price they'd have trouble matching--roughly $10 per meal per person.
And yet, Blue Apron, which has raised more than $190 million and has been valued at $2 billion, has not yet demonstrated profitability and faces well-funded competitors. It also faces Summary
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