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Competition
#blue-apron #citychef
Blue Apron is one of three fast-growing, venture-backed meal kit startups are based in New York City.

Plated, which was founded by Salzberg's former business school classmates, scored a Shark Tank deal and has annual revenue estimated in the tens of millions.

HelloFresh, which was founded in Berlin but operates a regional headquarters in New York, just raised $85 million at a valuation of $2.9 billion and has global revenue of about $40 million a month (HelloFresh declined comment).
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d more than $190 million and has been valued at $2 billion, has not yet demonstrated profitability and faces well-funded competitors. It also faces the looming threat of a bursting tech bubble that could turn off the venture capital spigot. <span>It is one of no fewer than three fast-growing, venture-backed meal kit startups based in New York City. Plated, which was founded by Salzberg's former business school classmates, scored a Shark Tank deal and has annual revenue estimated in the tens of millions. And HelloFresh, which was founded in Berlin but operates a regional headquarters in New York, just raised $85 million at a valuation of $2.9 billion and has global revenue of about $40 million a month (HelloFresh declined comment). Food? Delivery? Talk of a bubble? People could be forgiven for mistaking Blue Apron, Plated and HelloFresh for Kozmo and Webvan, two delivery companies that were among the notorious f


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