#blue-apron #citychef
So far Plated has been charging about $12 per meal and Blue Apron about $10. While many have speculated about how good a deal this is for consumers, the real question may be whether Blue Apron can make money at that price. It claims that its overwhelming buying power does in fact allow it to sell its boxes for more than the cost of its ingredients. But if you include the cost of marketing, the meal kit companies likely lose money for at least a few weeks on each user before breaking even.
If you want to change selection, open document below and click on "Move attachment"
Unknown titleinue to grow and ultimately turn a profit--"It could take a long time," says Darren Seifer, an analyst with NPD--may depend on how much it costs to acquire customers and whether those customers believe they are getting a good value. <span>So far Plated has been charging about $12 per meal and Blue Apron about $10. While many have speculated about how good a deal this is for consumers, the real question may be whether Blue Apron can make money at that price. It claims that its overwhelming buying power does in fact allow it to sell its boxes for more than the cost of its ingredients. But if you include the cost of marketing, the meal kit companies likely lose money for at least a few weeks on each user before breaking even. And outsiders aren't so sure that Blue Apron, Plated and the rest can keep those costs from ballooning. Meal kit businesses could face price challenges from VC-backed meal delivery star Summary
| status | not read | | reprioritisations | |
|---|
| last reprioritisation on | | | suggested re-reading day | |
|---|
| started reading on | | | finished reading on | |
|---|
Details