#blue-apron #citychef
Meal kit businesses could face price challenges from VC-backed meal delivery startups, says Battery Ventures executive-in-residence Jonathan Sills.
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Unknown titleif you include the cost of marketing, the meal kit companies likely lose money for at least a few weeks on each user before breaking even. And outsiders aren't so sure that Blue Apron, Plated and the rest can keep those costs from ballooning. <span>Meal kit businesses could face price challenges from VC-backed meal delivery startups, says Battery Ventures executive-in-residence Jonathan Sills. And aggressive marketing through channels like Facebook could lose its luster as the sites compete for the same customers. "No one quite knows how this will all play out," say Summary
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