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#citychef #complete-guide-of-food-delivery-service
Some of the startups are pivoting, too. Take, for example, Gobble, which founder Ooshma Garg launched in 2010 as a traditional prepared meal delivery service. Last spring, she changed her model and now delivers dinner kits that can be prepared in ten minutes and in one pan. Prices start at $11.95 per meal. She says the company learned that “getting food in a takeout box was not satisfying [to some working parents] because people felt guilty about not actually cooking.”
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The (almost) complete guide to food delivery services
es, and create brands that customers are emotionally involved with,” contends Blue Apron co-founder and CEO Matt Salzberg. His company recently opened a third distribution center and now delivers meals across the continental U.S. <span>Some of the startups are pivoting, too. Take, for example, Gobble, which founder Ooshma Garg launched in 2010 as a traditional prepared meal delivery service. Last spring, she changed her model and now delivers dinner kits that can be prepared in ten minutes and in one pan. Prices start at $11.95 per meal. She says the company learned that “getting food in a takeout box was not satisfying [to some working parents] because people felt guilty about not actually cooking.” Other companies that have also iterated their models to differentiate themselves from the pack: BodyOm delivers healthy snacks similar to another service, Nature Box but it


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