#citychef #munchery
Muvhery needed to get more production from their chefs, who were constrained by their primary jobs. So Munchery rented space at a shared kitchen and offered it to chefs with the promise that they’d sell their cuisine beyond the physical walls of conventional restaurants. Putting so many chefs together, each running his own business, turned out to be a problem. Tran had to break up constant fights over access to tables and equipment.
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How an immigrant motherfucker made muncheryr started delivering prepared lunches from its chefs to other tech startups to bring in some cash. Customers were fickle. When Munchery didn’t get the boss’s lean grilled chicken breast exactly right, it usually lost the account.
<span>Eventually, Tran and Chu, by then his chief technology officer, realized catering was a distraction. They needed to get more production from their chefs, who were constrained by their primary jobs. So Munchery rented space at a shared kitchen and offered it to chefs with the promise that they’d sell their cuisine beyond the physical walls of conventional restaurants. Putting so many chefs together, each running his or her own business, turned out to be a problem. Tran had to break up constant fights over access to tables and equipment. During one confrontation, he remembers, a chef just stared at him while menacingly sharpening a knife.
The company kept shifting strategies. It offered a subscription plan for a few meals each week, then pivoted to an a la carte model, where customers could schedule a delive Summary
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