#citychef #munchery
The company kept shifting strategies. It offered a subscription plan for a few meals each week, then pivoted to an a la carte model, where customers could schedule a delivery time online if they didn’t feel like cooking dinner that night. A series of angel investors—some of whom first discovered Munchery as customers—contributed the first $210,000 in 2012.
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How an immigrant motherfucker made muncheryhis or her own business, turned out to be a problem. Tran had to break up constant fights over access to tables and equipment. During one confrontation, he remembers, a chef just stared at him while menacingly sharpening a knife.
<span>The company kept shifting strategies. It offered a subscription plan for a few meals each week, then pivoted to an a la carte model, where customers could schedule a delivery time online if they didn’t feel like cooking dinner that night. A series of angel investors—some of whom first discovered Munchery as customers—contributed the first $210,000 in 2012.
A year later, Munchery took over the lease for the entire kitchen and started hiring its chefs as employees instead of con-tractors. That was more expensive, but it allowed Summary
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