#cfa #cfa-level-1 #economics #microeconomics #reading-14-demand-and-supply-analysis-consumer-demand #section-3-utility-theory #study-session-4
We could almost literally conceive of a basket containing a given amount of, say, shoes, pizza, medical care, theater tickets, piano lessons, and all the other things that a consumer might enjoy consuming. Each of those goods and services can be represented in a given basket by a non-negative quantity, respectively, of all the possible goods and services. Any given basket could have zero of one or more of those goods.