The total expenditure by buyers becomes the [...] to sellers in a market.
Answer
total revenue
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Exhibit 22. Elasticity and Total Expenditure d>it does not matter whether we are dealing with the demand curve of an individual consumer, the demand curve of the market, or the demand curve facing any given seller.
The total expenditure by buyers becomes the total revenue to sellers in a market.
If demand is elastic, a fall in price will result in an increase in total revenue as a whole, and if demand is inelastic, a fall in price will result
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