You’re going to be in the spotlight, so think carefully about the message you want to convey through your clothing. Is it authority? Power? Warmth? Keep in mind what social psychologists’ research reveals about chromatic effects: 2 Red conveys energy, passion. Wear red to wake up an audience. Black shows you’re serious and that you won’t take no for an answer. White exudes honesty and innocence, which is why defendants often choose it in the courtroom. Blue emits trust. The darker the shade, the deeper the level of trust it elicits. Gray is a good neutral, the quintessential color of business. Orange and yellow are not recommended. Because they are the first to attract the human eye, they are also the first to tire it.