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#6-principles #69-ways-to-influence #reciprocation
When we feel that someone has done something for us, our hardwiring kicks in and we feel a very strong urge to return the favor.
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When we feel that someone has done something for us, our hardwiring kicks in and we feel a very strong urge to return the favor. Throughout evolution humans have survived by cleanly and clearly reciprocating favors – it is one of the foundations of a successful society. People who did not feel a natural and stron

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p15


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