#6-principles #69-ways-to-influence #social-proof
This unconscious function has helped us make quick and good life-saving decisions throughout history. We quickly look around, see what everyone else is doing, assume that is the wise choice of action, and follow the resulting desire to act.
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Open itWe are extremely responsive to what we perceive others around us to be doing. This unconscious function has helped us make quick and good life-saving decisions throughout history. We quickly look around, see what everyone else is doing, assume that is the wise choice of action, and follow the resulting desire to act.
Study after study after study have shown how powerful this factor is. One practical experiment was an experiment conducted where a hotel wished their guests to reuse the towOriginal toplevel document (pdf)
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El_Misterio - (no access) - 69 ways to influence.pdf, p15
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