#6-principles #69-ways-to-influence #social-proof
If you want to influence people to act a certain way, there are few more powerful methods than to give the impression that other people – preferably people like them – are doing the action you desire them to do. Try to find examples of this to show them, or simply mention in conversation that others are doing it.
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Parent (intermediate) annotation
Open itn said the majority of guests reused their towels at least once during their stay.
To their surprise, 48% responded positively to the fourth sign as opposed to 38% for the first, 36% for the second and 46% for the third.
<span>If you want to influence people to act a certain way, there are few more powerful methods than to give the impression that other people – preferably people like them – are doing the action you desire them to do. Try to find examples of this to show them, or simply mention in conversation that others are doing it.
Always try to think of intelligent ways to demonstrate this. In business you can always find examples of how your target market is acting in that way. And of course, testimonOriginal toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p15
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