#6-principles #69-ways-to-influence #social-proof
In business you can always find examples of how your target market is acting in that way. And of course, testimonials are the best possible marketing tool, because of this principle.
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Open itably people like them – are doing the action you desire them to do. Try to find examples of this to show them, or simply mention in conversation that others are doing it.
Always try to think of intelligent ways to demonstrate this. <span>In business you can always find examples of how your target market is acting in that way. And of course, testimonials are the best possible marketing tool, because of this principle.
This principle also comes across in the weight we give the advice of other people around us – even people unqualified to give a good opinion. So if an office goer is unsure oOriginal toplevel document (pdf)
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El_Misterio - (no access) - 69 ways to influence.pdf, p15
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