#6-principles #69-ways-to-influence #social-proof
This principle also comes across in the weight we give the advice of other people around us – even people unqualified to give a good opinion. So if an office goer is unsure of what he should wear to a meeting, then he is sure to consult a colleague and wear a similar outfit. If a child is unsure of which ice cream flavor to pick, then she is sure to consult a friend or sibling to choose a flavor.
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Parent (intermediate) annotation
Open ito think of intelligent ways to demonstrate this. In business you can always find examples of how your target market is acting in that way. And of course, testimonials are the best possible marketing tool, because of this principle.
<span>This principle also comes across in the weight we give the advice of other people around us – even people unqualified to give a good opinion. So if an office goer is unsure of what he should wear to a meeting, then he is sure to consult a colleague and wear a similar outfit. If a child is unsure of which ice cream flavor to pick, then she is sure to consult a friend or sibling to choose a flavor.
So, if you position yourself in such a way that you get asked for an advice, and then you can influence them to do what you want them to. That is, you can convince them do asOriginal toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p15
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