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#6-principles #69-ways-to-influence #commitment-and-consistency
Throughout human history, it was always important for individuals to appear consistent in their thoughts and actions and character. People who change from moment to moment can appear ‘unreliable’ or ‘unpredictable’ which is why we all sometimes end up continuing to do something when we don’t even remember why we started doing it.
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This is by far one of the most powerful forces in our lives when it comes to making decisions. In the short term and long term too. Throughout human history, it was always important for individuals to appear consistent in their thoughts and actions and character. People who change from moment to moment can appear ‘unreliable’ or ‘unpredictable’ which is why we all sometimes end up continuing to do something when we don’t even remember why we started doing it. We also do not like to change course once we have begun. When we are on a course, we start to logically explain it with all sorts of clever arguments, which we then begin to

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p17


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