#6-principles #69-ways-to-influence #authority
Any attempt to influence someone in any direction will be instantly more powerful and effective if the person being influenced perceives the person influencing to be of higher authority.
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Open itAny attempt to influence someone in any direction will be instantly more powerful and effective if the person being influenced perceives the person influencing to be of higher authority.
This is why you always see so called doctors and celebrity figures used in marketing. We unconsciously see them as being of higher authority and therefore their opinion and dOriginal toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p17
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