#6-principles #69-ways-to-influence #authority
This principle doesn’t serve us in society today as it once did, but you can use it to your advantage by thinking how you can give the impression of having authority. This might be as simple as the way you dress.
If you want to change selection, open original toplevel document below and click on "Move attachment"
Parent (intermediate) annotation
Open itauthority.
This is why you always see so called doctors and celebrity figures used in marketing. We unconsciously see them as being of higher authority and therefore their opinion and decision is a better one for us too.
<span>This principle doesn’t serve us in society today as it once did, but you can use it to your advantage by thinking how you can give the impression of having authority. This might be as simple as the way you dress.
In one experiment there was a man standing at a road crossing, dressed normally. Many times he waited until there was a large crowd of people around him, then when the light Original toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p17
Summary
| status | not read | | reprioritisations | |
|---|
| last reprioritisation on | | | suggested re-reading day | |
|---|
| started reading on | | | finished reading on | |
|---|
Details