#6-principles #69-ways-to-influence #authority
This principle is so powerful that generally speaking if you have a very qualified person lying to you and someone of a lesser stature telling you the truth, then you are more likely to believe the qualified person’s lie more than the other person’s truth.
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However, they repeated the experiment many times, but this time the man was dressed in a really nice suit – a symbol of authority in most cultures. When he crossed the road twice as many people followed him on average!
<span>This principle is so powerful that generally speaking if you have a very qualified person lying to you and someone of a lesser stature telling you the truth, then you are more likely to believe the qualified person’s lie more than the other person’s truth. It’s unfortunate but true.
This might not only have to do with qualifications and titles and things like owning a posh car or living in a palatial house are also things that Original toplevel document (pdf)
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El_Misterio - (no access) - 69 ways to influence.pdf, p17
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