#6-principles #69-ways-to-influence #authority
Do not underestimate the power of this principle.
Always think how you can apply it. In marketing, you should get testimonials from people in authority like doctors – this doubles up social proof with authority. Think about the way you dress. Think about your credentials. And think about who the person you are trying to influence sees as authority figures.
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Open itctors wired up were showing great amounts of pain. In about 4 times out of 5 the people giving the shock kept on going all the way up to high voltage that would kill anyone. Just because the person in authority was telling them to.
<span>Do not underestimate the power of this principle.
Always think how you can apply it. In marketing, you should get testimonials from people in authority like doctors – this doubles up social proof with authority. Think about the way you dress. Think about your credentials. And think about who the person you are trying to influence sees as authority figures.<span><body><html>Original toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p17
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