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#6-principles #69-ways-to-influence #scarcity
Think of a time when you thought you were about to lose something or someone. It greatly heightens the feeling of desire, doesn’t it!
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proof is the principle of scarcity. We naturally start to desire something as soon as we sense that it is scarce. That it is somehow limited in time or number. We see this all the time in marketing because it is so very effective. <span>Think of a time when you thought you were about to lose something or someone. It greatly heightens the feeling of desire, doesn’t it! When you are trying to influence someone, always say something to create an air of scarcity. You can always s find a genuine reason. And it’s best to give a true ‘because’ as

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p18


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