#6-principles #69-ways-to-influence #scarcity
When you are trying to influence someone, always say something to create an air of scarcity. You can always s find a genuine reason. And it’s best to give a true ‘because’ as well. For example, you might say they do not have much time because you are not sure how much longer this opportunity will be open for.
If you want to change selection, open original toplevel document below and click on "Move attachment"
Parent (intermediate) annotation
Open ittime or number.
We see this all the time in marketing because it is so very effective. Think of a time when you thought you were about to lose something or someone. It greatly heightens the feeling of desire, doesn’t it!
<span>When you are trying to influence someone, always say something to create an air of scarcity. You can always s find a genuine reason. And it’s best to give a true ‘because’ as well. For example, you might say they do not have much time because you are not sure how much longer this opportunity will be open for.
It is vague, but even this will have an unconscious impact on their decision-making process. When you start using numbers, saying there is only this much tie or this many dayOriginal toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p18
Summary
| status | not read | | reprioritisations | |
|---|
| last reprioritisation on | | | suggested re-reading day | |
|---|
| started reading on | | | finished reading on | |
|---|
Details