#6-principles #69-ways-to-influence #scarcity
When you start using numbers, saying there is only this much tie or this many days, or this many of it left. Then it gets really powerful.
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Parent (intermediate) annotationOpen it of scarcity. You can always s find a genuine reason. And it’s best to give a true ‘because’ as well. For example, you might say they do not have much time because you are not sure how much longer this opportunity will be open for.
<span>It is vague, but even this will have an unconscious impact on their decision-making process. When you start using numbers, saying there is only this much tie or this many days, or this many of it left. Then it gets really powerful.
The reason it works so strongly to write the number of spaces open on a course, on the sales page, and then count them down as people sign up. The reason this works so well
Original toplevel document (pdf)
- (no access) - 69 ways to influence.pdf, p18
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