#6-principles #69-ways-to-influence #scarcity
The reason it works so strongly to write the number of spaces open on a course, on the sales page, and then count them down as people sign up. The reason this works so well is because it combines scarcity with social proof. And as soon as you begin combining these factors you get what Charlie Munger calls the ‘Lollapalooza’ affect. The secret weapon of world-class influencers.
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Open itt is vague, but even this will have an unconscious impact on their decision-making process. When you start using numbers, saying there is only this much tie or this many days, or this many of it left. Then it gets really powerful.
<span>The reason it works so strongly to write the number of spaces open on a course, on the sales page, and then count them down as people sign up. The reason this works so well is because it combines scarcity with social proof. And as soon as you begin combining these factors you get what Charlie Munger calls the ‘Lollapalooza’ affect. The secret weapon of world-class influencers. More on that in the next chapter.<span><body><html>Original toplevel document (pdf)
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El_Misterio - (no access) - 69 ways to influence.pdf, p18
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