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#6-principles #69-ways-to-influence #liking
One of the simplest and most powerful principles of persuasion is liking. We listen to people we like. We do what people we like want us to do.
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One of the simplest and most powerful principles of persuasion is liking. We listen to people we like. We do what people we like want us to do. Simple. The interesting thing here is who we like. Who we honestly like in an unconscious automatic, instant reaction kind of way. First and foremost, Cialdini says we like p

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p20


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