#6-principles #69-ways-to-influence #liking
Who we honestly like in an unconscious automatic, instant reaction kind of way. First and foremost, Cialdini says we like people who are similar to us.
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Open itOne of the simplest and most powerful principles of persuasion is liking. We listen to people we like. We do what people we like want us to do. Simple.
The interesting thing here is who we like. Who we honestly like in an unconscious automatic, instant reaction kind of way. First and foremost, Cialdini says we like people who are similar to us. This is perfectly understandable.
As we will discover in later chapters – with NLP and chapter 5,6 and 7 – there are many ways to create this liking and sense of bonding and Original toplevel document (pdf)
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El_Misterio - (no access) - 69 ways to influence.pdf, p20
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