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#6-principles #69-ways-to-influence #liking
there are many ways to create this liking and sense of bonding and trust through creating a feeling of great similarity. IN fact, you can create this instantly with anyone though creating rapport.
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unconscious automatic, instant reaction kind of way. First and foremost, Cialdini says we like people who are similar to us. This is perfectly understandable. As we will discover in later chapters – with NLP and chapter 5,6 and 7 – <span>there are many ways to create this liking and sense of bonding and trust through creating a feeling of great similarity. IN fact, you can create this instantly with anyone though creating rapport. To illustrate the power of this similarity factor, there was an experiment conducted where a certain number of people were mailed a survey and asked to return the form after

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p20


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