#6-principles #69-ways-to-influence #liking
Those who received an email from someone who had a similar sounding name returned the forms more that those who didnt.
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Open itth anyone though creating rapport.
To illustrate the power of this similarity factor, there was an experiment conducted where a certain number of people were mailed a survey and asked to return the form after filling it.
<span>Those who received it from someone who had a similar sounding name returned the forms more that those who received it from people whose names were not identical or similar. This experiment proved that most people get influenced easily if they find that there is a similarity between them and their influencer.
Perhaps unfairly, we also like peopleOriginal toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p20
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