The best businesses in the world are the ones that create the most value for other people. Some businesses thrive by providing a little value to many, and others focus on providing a lot of value to only a few people. Regard- less, the more real value you create for other people, the better your business will be and the more prosperous you’ll become.
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Kawalla - (no access) - 1. The Personal MBA_Josh Kaufman.pdf, p51
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