Roughly defined, a business is a repeatable process that:
1. Creates and delivers something of value . . .
2. That other people want or need . . .
3. At a price they’re willing to pay . . .
4. In a way that satisfies the customer’s needs and expectations . . .
5. So that the business brings in enough profit to make it worth- while for the owners to continue operation.
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Kawalla - (no access) - 1. The Personal MBA_Josh Kaufman.pdf, p52
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