Another benefit derives from the comprehensibility of the images: Without meaning, memory is poor (Bransford & Johnson, 1973; Bartlett, 1932), and novel foreign words are, by definition, not understood by the learner. The keyword ideas and sounds, though, are understandable and therefore, more memorable than the foreign words.
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logan - (no access) - Fritz, Catherine O. et al.: Comparing and Combining Retrieval Practice and the Keyword Mnemonic for Foreign Vocabulary Learning, p500
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