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Reading 48  Introduction to Industry and Company Analysis (Layout)
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Section 2 discusses the uses of industry analysis.

Sections 3 and 4 discuss, respectively, approaches to identifying similar companies and industry classification systems.

Section 5 covers the description and analysis of industries. It Also includes an introduction to competitive analysis, provides a background to Section 6.

Section 6 introduces company analysis.
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Reading 48  Introduction to Industry and Company Analysis (Intro)
ut choosing a peer group of companies? What are the key factors to consider when analyzing an industry? What advantages are enjoyed by companies in strategically well-positioned industries? <span>After discussing the uses of industry analysis in the next section, Sections 3 and 4 discuss, respectively, approaches to identifying similar companies and industry classification systems. Section 5 covers the description and analysis of industries. Also, Section 5, which includes an introduction to competitive analysis, provides a background to Section 6, which introduces company analysis. The reading ends with a summary, and practice problems follow the text. <span><body><html>


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